Horeca Fridge for Grolsch
Introduction
The Grolsch Fridge is a real clubbing beast. This is the one thing that attracts attention around the bar area besides the gorgeous bargirl.
The bright green and large vertical window displaying the swingtops makes you want to come closer and thirsty for more.
Horeca Fridge for Grolsch
Creating a new reality for Grolsch
The new fridge is a real interior must-have that presents and cools the Grolsch swingtops like they deserve.
Instead of an overwhelming brand that is placed on a standard product, the new fridge has become a real unique and distinguishable 3D object that any bar/club owner wants to enrich his interior with.
The fridge attracts and invites the Grolsch drinker to come closer and experience the brand.
Horeca Fridge for Grolsch
Innovation process
Grolsch really challenged our team to come up with a product that fits perfectly within the brand guidelines but is still built up from a standard fridge that the supplier offered.
Together with this supplier we were able to built a 3D shell that houses a standard product, adding enormous value to it.
Through this collaboartion a cooler was born that keeps the Swingtop in perfect condition.
