Developed in 1998, the Philips Spare Lamp Kit is an example of how structural packaging design maintains over time. The unique analogy with the swiss army knife helps to underline the quality and functionality of Philips car lamps.
The unique idea of the swiveling box gave Philips a ’tool’ to tell a story about their car lamps. The fact that Philips lamps increase safety, that they offer better vision and last longer. The unique structural packaging tells this story on an emotional level,the cards that swivel out tell this story in a rational way.
In hundreds of projects we have used many different types of manufacturing methods and materials. This experience and expertise allows us to use materials in unorthodox ways, to apply the benefits of certain manufacturing processes in areas where they have never been used before. The Spare Lamp Kit is one of the first products using expanded polypropylene in visible parts, creating excellent protection, the possibility of different geometries and low cost tooling.