Next to the powertool range, Skil asked us to design a new range of garden tools that fit the visual brand language of Skil.
The result is not only a coherent range of tools by styling, but also a range-wide solution regarding storage. By integrating a simple hook feature into the housing designs, people can place their garden tools on a included rail part that -when combined- eventually becomes a system.True user benefits by merely simple means!
The Urban Series mark a new phase in the history of Skil as the brand re-enters the Lawn & Garden segment with affordable and reliable power tools.
Though, just a nicely styled range is not enough to stand out in this highly competitive market. This is where the Easy Storage feature makes a double strike; it answers a relevant user problem and it clearly communicates itself in the shop.
Both elements result in a jump start for the Urban Series as market responses prove to be very positive.
Skil stands for reliable products with a good price/quality ratio. The storage feature as we designed it into the Urban Series tools forms a perfect fit for this
proposition; it offers the consumer convenience and order without the need to buy extra accessories and thus pay more for it. Storage becomes simple and obvious:
“Everything you need”