Designing the new swingtop bottle for Grolsch is not a project on it's own. It concerns an entire brand with a lot of heritage and means re-inventing an icon that has worked for more than a century.
Since 1895 the swingtop is the icon for Grolsch, therefore redesigning the bottle also had an enormous impact on the brand itself.
Our new design makes the swingtop relevant for it's time and fits the international ambition of the brand.
The result connects a rich past with the bright future.
Consumers experience the new bottle everywhere they go. They touch the bottle and thereby the brand, showing pride in drinking Grolsch.
The new bottle design made drinking beer part of your lifestyle, a bottle you want to be seen with.