Sanex needed an icon that tells a story: what Sanex stands for as a brand and what the products in the bath and shower category have to offer. FLEX/the INNOVATIONLAB created this icon for SaraLee Household & Body Care.
In an international pitch FLEX/the INNOVATIONLAB created the winning concept for a new icon for the Sanex bath & shower products: a very simple bottle with a subtle curve expressing skin care values and offering a more functional grip. The concept is in line with the Sanex deo-roller developed, a number of years earlier. Consumers love the bottle and market share has grown steadily.
Balancing all the production requirements, marketing objectives and consumer wishes is a difficult quest. It took us many sketches, CAD models, prototypes, calculations and meetings with the international Sanex team in Barcelona to find the optimal solution.